Sensory has produced lots of studies showing how great our wake words perform and has shown how the new SensoryCloud.ai can further improve wake words in a hybrid cloud environment.
But there’s another way to look at excellence in wake words, and that’s to look at the top tech firms that have their own in-house speech technology and see whether they have licensed wake words and who they might have licensed them from…
- Microsoft has in-house “Hey Cortana” technology, but when they needed low power “Hey Cortana” for their hearables they turned to one outside company.
- Apple has in-house “Hey Siri” technology but one other company has been approved to ship “Hey Siri” wake words.
- Google has now made it impossible for anyone but Google to provide a Google wake word, but there was a time when they allowed outsiders in, and they chose just one outside company for Google Glass and Waze.
- Amazon has their own Alexa technology in-house, but there is one 3rd party player that has been licensed by Amazon for use in “Alexa” wake words in their tablets.
- Baidu has their own in-house wake word technology and even acquired a wake word company, but they have also licensed a 3rd party supplier.
The interesting thing here is that ALL the companies have turned to Sensory and licensed Sensory technology…and of course they did a lot of testing before making these decisions!
If you want to read more about what we have to say about wake words check out these articles: