Posts Tagged ‘Amazon’
January 13, 2020
Everyone knows that the use of voice assistants is exploding. Just returning from CES, it was amazing to see the number of booths that support Amazon’s Alexa and Google’s Assistant. Nevertheless, recent research from Edison-NPR is showing that US household adoption of voice assistant applications is slowing down.
Read the full blog at Embedded Computing.
October 25, 2018
I just returned from the four-day Money 20/20 event in Las Vegas. The show covers the overlap of Money and Technology including FinTech, Payment, Ecommerce and more. It had tens of thousands of attendees, over 3,500 companies, and 400 startups and lots of starpower including Richard Branson, Shaquille O’Neil, Akon, and yours truly speaking on a biometrics panel.
I walked the show floor to find the latest news in embedded biometrics and to better understand the choice between embedded and cloud based biometrics in the fintech/money space. I was impressed by how biometrics has moved into the mainstream conversation. Before mentioning the other companies I talked to, I’ll kick off with Sensory, my company.
Sensory’s focus on AI and biometrics has always been on the embedded side. We believe in data privacy and we think the best way to accomplish that is through keeping in the hands and control of the user. On a less promotional front there is also a strategic reason we focus on embedded, and that’s because the industry giants are really good at cloud based and unconstrained AI tasks, and they often give it away for free, so we are focused on a place where the Googles and Amazons of the world can be our customers and not just our competitors. On the last day of Money 20/20, Sensory introduced TrulySecure 4.0, a fusion of face and voice biometrics with improved accuracy, speed, and support for 3D.
BioConnect sponsored one of the excellent lunches at the show. I spoke to Rob Douglas, Founder and CEO of BioConnect who said, “We are on the quest for rightful identity and what we offer is a market leading mobile biometric authentication solution for the enterprise. We provide a building block like a piece of LEGO that you can apply into all the infrastructure of an Enterprise to upgrade from passwords and key fobs to a world where you have higher assurance when you are conducting digital or physical transactions.” BioConnect has been in business for eight years and has 1,600 customers and at Money 20/20, the Bank of Montreal announced a partnership with BioConnect and IBM.
BioConnect has a strong belief in face authentication, but also works with other biometrics including voice, eye, fingerprint, and behavioral. According to Douglas, “We believe in both cloud and client and we support the FIDO approach, but there are use cases where the transport of the biometrics through a cloud-based infrastructure can make a lot of sense.”
The FIDO Alliance had a large area with alliance members touting their wares. FIDO (fast identity online) is “the World’s Largest Ecosystem for Standards-Based, Interoperable Authentication.” I spoke to Andrew Shikiar, the CMO of the FIDO Alliance. Local authentication with biometrics is key to the FIDO approach. “Whether you are storing passwords or biometrics, a central repository will be targeted, and will be breached to be used in nefarious ways.” When I asked Shikiar about the desire to share biometrics across platforms he said, “That’s typical of the type of use case that our technical working groups are working to address, while leveraging the FIDO standards”
Conor White, President Americas at Daon described Daon as “a human authentication company that provides technologies to allow customers to create and manage digital identities of their users in a way that’s advantageous in a risk and security perspective.” At the show they announced a partnership to expand from their base in mobile into the contact center.
Daon provides support to a wide cross section of biometrics and provides embedded solutions through the FIDO standard but can support cloud based biometrics when desired. Daon is seeing more customers getting comfortable with going from on premise to cloud based implementations but in the vast majority of cases, the biometrics still resides on the device even if the service is run in the cloud. White sits on the board of the FIDO alliance and sees the FIDO standard with embedded biometrics gaining ground.
Veritran is a software company based in Buenos Aires and developing innovative and secure digital banking platforms for the Latin American markets. They process over 4 billion banking transactions each year, and they are now expanding from Banking into other Enterprise markets and geographies beyond Latin America. At Mobile World Congress in February, they announced a new platform for secure application development, and at Money 20/20 ,they demonstrated some of the apps developed on this platform.
Like other companies, Veritran offers a mix of biometric modalities and in talking with Veritran’s CEO Marcelo Gonzales, I learned a very interesting reason as to why they prefer embedded biometrics instead of processing in the cloud. The Latin American customers buy prepaid plans with limited data. To keep their costs down, they must keep their data usage down, and with the biometrics stored and processed on the device, transactions can occur with minimal data costs.
There were a lot of other companies at Mobile 20/20. As a quick summary I would say a few important things stood out. Biometrics are definitely taking off as we all understand the problems with passwords. A variety of biometric modalities are offered but there does seem to be a preference and movement toward face authentication that can run cross platform without specialized hardware. Most vendors offer a choice between having the biometric data stored and processed on the device or in the cloud, but with the FIDO Alliance behind embedded and the clear advantages for security and privacy, the embedded usage case seems to be winning out.
September 13, 2018
I thought it was funny that Google and Alexa both handed out the neck worn badge holders which nobody seemed to wear.
There are some, but not a lot of companies that are innovating. There were a ton of smart speakers, thermostats, lights, electrical outlets and various appliances that can be controlled by assistants, but little of that rose to the level of true innovation based on where we are today. However, I did see a few new things too
INFRASTRUCTURE PLAYERS ARE BETTING ON AMAZON AND GOOGLE
There’s lots of infrastructure developing 3rd-party support of Alexa, Google and custom voice interfaces. For example, a variety of chip companies like DSPG were showing their ability to enable lower power solutions while design houses like Sugr, StreamUnlimited, and Frontier Smart Technologies can assist with hardware and software development.
OVERALL, MORE EVIDENCE OF VOICE ASSISTANT ACCELERATION
IFA showed the continuing growth and accelerated market adoption of voice assistants. It was a well organized and like CES, IFA had separate locations that required transportation to access through transportation. Berlin, by the way is a fantastic and unique city with a very liberal feel, friendly people, the best Turkish food I’ve ever had, and very international. Parts of it even reminded me of Berkeley in the 1970s. Of course, there is a lot more presence of voice assistants today!
Todd Mozer is CEO and founder of Sensory.
August 13, 2018
It’s not easy to be a retailer today when more and more people are turning to Amazon for shopping. And why not shop online? Ordering is convenient with features such as ratings. Delivery is fast and cheap, and returns are easy and free – if you are Prime member! In April 2018 Bezos reported there are more than 100 million Prime members in the world, and the majority of US households are Prime members. Walmart and Google have partnered in an ecommerce play to compete with Amazon, but Walmart is just dancing with the devil. Google will use the partnership to gather data and invest more in their internal ecommerce and shopping experiences. Walmart isn’t relaxing, and is aggressively pursuing ecommerce and AI initiatives through acquisitions, and its Store #8 that acts as an incubator for AI companies and internal initiatives. Question: why does Facebook have a Building 8 and Walmart have a Store 8 for skunkworks projects?
It’s not just the retailers that are under pressure, though. If you make consumer electronics it’s getting more challenging too. Google controls the Android eco-system and is pumping a lot of money into centralizing and hiring around their hardware development efforts. Google is competing against the mobile phones of Samsung, Huawei, LG, Oppo, Vivo, and other users of their Android OS. And Amazon is happy to sell other people’s hardware online (OK, not Google, but others), but they take a nice commission on those sales, and if it’s a hit product they find ways to make more money through Amazon’s in house brands and warehousing, and potentially even making the product themselves. The Alexa fund has financed companies that created Alexa based hardware products that Amazon ended up competing against with in-house developments,and when Amazon sells Alexa products it doesn’t need to make a big profit (as described in part one). And Apple… well, they have a history of extracting money from anyone that wants to play in their eco-system too. This is business and there’s a very good reason that Google, Amazon, Apple, and other giants are giants. They know how to make money on everything they do. They are tough to compete with. The “free” stuff consumers get (and we do get a lot!) isn’t really free. We are trading our data and personal information for it.
So retailers have it tough (and assistants will make it even tougher), service providers have it tough (and assistants with service offerings make it even tougher), and consumer electronic companies have it tough. But the toughest situation is for the speaker companies. The market for speakers is exploding driven by the demand for “smart” speakers. Markets and Markets research report the current smart speaker market at over $2.6B and growing at over 34% a year. Seems like that would be a sweet market to be in, but a lot of that growth is eating away at the traditional speaker market. So a speaker company gets faced with a few alternatives:
Many are choosing option 1 only to find that their sales are poor because of better quality lower priced offering from Google and Amazon. A company like Sonos, who is a leader in high quality wifi speakers has chosen option 1 with a twist where they are trying to support Google and Amazon and Apple. Their recent IPO filing highlights the challenges well:
”Our current agreement with Amazon allows Amazon to disable the Alexa integration in our Sonos One and Sonos Beam products with limited notice. As such, it is possible that Amazon, which sells products that compete with ours, may on limited notice disable the integration, which would cause our Sonos One or Sonos Beam products to lose their voice-enabled functionality. Amazon could also begin charging us for this integration which would harm our operating results.”
They further highlighted that their lack of service integrations could be a challenge should Google, Amazon or others offer discounting (which is already happening): “Many of these partners may subsidize these prices and seek to monetize their customers through the sale of additional services rather than the speakers themselves,” the company said. “Our business model, by contrast, is dependent on the sale of our speakers. Should we be forced to lower the price of our products in order to compete on a price basis, our operating results could be harmed.” Looking at Sono’s financials you can see their margins already starting to erode.
Some companies have attempted #2 above by bringing out in house Assistants using open-source speech recognizers like Kaldi. This might save the cost of deploying third party solutions but it requires substantial in house efforts, and is ultimately fraught with the same challenges as #3 above which is that it’s really hard to compete against companies approaching a trillion dollar market capitalization when these companies see AI and voice assistants as strategically important and are investing that way.
Retailers, Consumer OEMs, and Service providers all have a big challenge. I run a small company called Sensory. We develop AI technologies, and companies like Google, Amazon, Samsung, Microsoft, Apple, Alibaba, Tencent, Baidu, etc. are our customers AND our biggest competitors. My strategy? Move fast, innovate, and move on. I can’t compete head to head with these companies, but when I come out with solutions that they need BEFORE they have it in house, I get a 1-3 year window to sell to them before they switch to an in house replacement. That’s not bad for a small company like Sensory. For a bigger company like a Sonos or a Comcast, they could deploy the same general strategy to set up fast moving innovation pieces that allow them to stay ahead of the game. This appears to be the exact strategy that Walmart is taking on with Store 8 to not be left behind! Without doubt, it’s very tough competing in a world of giants that have no boundaries in their pursuits and ambitions!
August 6, 2018
Here’s the basic motivation that I see in creating Voice Assistants…Build a cross platform user experience that makes it easy for consumers to interact, control and request things through their assistant. This will ease adoption and bring more power to consumers who will use the products more and in doing so create more data for the cloud providers. This “data” will include all sorts of preferences, requests, searches, purchases, and will allow the assistants to learn more and more about the users. The more the assistant knows about any given user, the BETTER the assistant can help the user in providing services such as entertainment and assisting with purchases (e.g. offering special deals on things the consumer might want). Let’s look at each of these in a little more detail:
1. Owning the cross platform user experience and collecting user data to make a better Voice Assistants.
Owning the user experience on a single device is not good enough. The goal of each of these voice assistants is to be your personal assistant across devices. On your phone, in your home, in your car, wherever you may go. This is why we see Alexa and Google and Siri all battling for, as an example, a position in automotive. Your assistant wants to be the place you turn for consistent help. In doing so it can learn more about your behaviors…where you go, what you buy, what you are interested in, who you talk to, and what your history is. This isn’t just scary big brother stuff. It’s quite practical. If you have multiple assistants for different things, they may each think of you and know you differently, thereby having a less complete picture. It’s really best for the consumer to have one assistant that knows you best.
For example, let’s take the simple case of finding food when I’m hungry. I might say “I’m hungry.” Then the assistant’s response would be much more helpful the more it knows about me. Does it know I’m a vegetarian? Does it know where I’m located, or whether I am walking or driving? Maybe it knows I’m home and what’s in my refrigerator, and can suggest a recipe…does it know my food/taste preferences? How about cost preferences? Does it have the history of what I have eaten recently, and knows how much variety I’d like? Maybe it should tell me something like “Your wife is at Whole Foods, would you like me to text her a request or call her for you?” It’s easy to see how these voice assistants could really be quite helpful the more it knows about you. But with multiple assistants in different products and locations, it wouldn’t be as complete. In this example it might know I’m home, but NOT know what’s in my fridge. Or it might know what’s in the fridge and know I’m home but NOT know my wife is currently shopping at Whole Foods, etc.
The more I use my assistant across more devices in more situations and over more time, the more data it could gather and the better it should get at servicing my needs and assisting me! It’s easy to see that once it knows me well and is helping me with this knowledge it will get VERY sticky and become difficult to get me to switch to a new assistant that doesn’t know me as well.
2. Entertainment and other service package sales.
3. Selling and recommending products to consumers
It would be really obnoxious if Alexa or Siri or Cortana or Google Assistant suddenly suggested I buy something that I wasn’t interested in, but what if it knew what I needed? For example, it could track vitamin usage and ask if I want more before they run out, or it could know how frequently I wear out my shoes, and recommend a sale for my brand and my size, when I really needed them. The more my assistant knows me the better it can “advertise” and sell me in a way that’s NOT obnoxious but really helpful. And of course making extra money in the process!
July 25, 2018
I have spoken on a lot of “voice” oriented shows over the years, and it has been disappointing that there hasn’t been more discussion about the competition in the industry and what is driving the huge investments we see today. Because companies like Amazon and Google participate in and sponsor these shows, there is a tendency to avoid the more controversial aspects of the industry. I wrote this blog to share some of my thoughts on what is driving the competition, why the voice assistant space is so strategically important to companies, and some of the challenges resulting from the voice assistant battles
In September of 2017 it was widely reported that Amazon had over 5000 employees working on Alexa with more than 1000 more to be hired. To use a nice round and conservative number, let’s assume an average Alexa employee’s fully weighted cost to Amazon is $200K. With about 6,000 employees on the Alexa team today, that would mean a $1.2 billion investment. Of course, some of this is recouped by the Echo’s and Dot’s bringing in profits, but when you consider that Dots sell for $30-$50 and Echos at $80-$100, it’s hard to imagine a high enough profit to justify the investment through hardware sales. For example, if Amazon can sell 30 million Alexa devices and make an average of $30 per unit profit, that only covers 75% of the cost of the conservative $1.2 billion investment.
Other evidence supporting the huge investments being made in voice assistants is the battle in advertising. Probably the most talked about thing at 2018’s CES show was the enormous position Google took in advertising the Google Assistant. In fact, if you watch any of the most expensive advertising slots on TV (SuperBowl, NBA finals, World Cup, etc.) you will see a preponderance of advertisements with known actors and athletes saying “Hey Google,” “Alexa,” or, “Hey Siri.” (Being in the wakeword business, I particularly like the Kevin Durant “Yo Google” ad!)
And it’s not just the US giants that are investing big into assistants: Docomo, Baidu, Tencent, Alibaba, Naver, and other large international players are developing their own or working with 3rd party assistants.
So what is driving this huge investment companies are making? It’s a multitude of factors including:
In my next blog, I’ll discuss these three factors in more detail, and in a final blog on this topic I will discuss the challenges being faced by consumer OEMs and service providers that must play in the voice assistant game to not lose out to service and hardware competition from Apple, Amazon, Google, and others.
October 12, 2017
Amazon, Google, Sonos, and LINE all introduced smart speakers within a few weeks of each other. Here’s my quick take and commentary on those announcements.Amazon now has the new Echo, the old Echo, the Echo Plus, Spot, Dot, Show, and Look. The company is improving quality, adding incremental features, lowering cost, and seemingly expanding its leadership position. They make great products for consumers, have a very strong eco-system, and make very tough products to compete with for both their competitors and their many platform partners that use Alexa. Seems that their branding strategy is to use short three- or four-letter names that have Os. The biggest thing that was missing was speaker identification to know who’s talking to it. Interestingly, Amazon just added that capability.
Google execs wore black shirts and jeans in a very ironic-seeming Steve Jobs fashion. They attacked the Amazon Dot with their Mini, and announced the Max to compete with the quality expectations of Sonos and Apple. I didn’t find much innovation in the product line or in their dress, but I’d still rank the Google Assistant as the most capable assistant I’ve used. Of course, Google got caught stealing data, so it makes sense they have more knowledge about us and can make a better assistant.
Sonos invented the Wi-Fi speaker market and has always been known for quality. They announced the Sonos One at a surprisingly aggressive $199 price point. Their unique play is to support Alexa, Assistant, and Siri, starting first with Alexa. Now this would put price pressure on Apple’s planned $349 HomePod, but my guess is that Apple will aggressively sell this into its captive, and demographically wealthy market before they allow Sonos to incorporate Siri. Like Apple, Sonos will have a nice edge in being able to sell into its existing customer base who will certainly want the added convenience and capability of voice control, with their choice of assistant.
American readers might be familiar with LINE, but the company offers a hugely popular communications app that’s been downloaded by about a billion people. They’re big in Japan and owned by Naver, an even bigger Korean company that’s also working on a smart speaker.
Most notable about LINE (besides the unique looking speaker that resembles a cone with the top cut off) is that it appears that they’re not only beating Amazon, Google, Apple, and Sonos to Japan, but they’re also getting there before the Japanese giants like Docomo, Sony, Sharp, and Softbank. And all of these companies are making smart speakers.
Then, there are the Chinese giants who are all making smart speakers, and the old-school speaker companies who are trying to get into the game. It’s going to be crowded very quickly, and I’m very excited to see quality going up and costs staying low.
September 25, 2017
Several hundred articles have been written about Amazon’s new moves into Smart Glasses with the Alexa assistant. And it’s not just TechCrunch, Gizmodo, The Verge, Engadget, and all the consumer tech pubs doing the writing. It’s also places like but CNBC, USA Today, Fox News, Forbes, and many others.
I’ve read a dozen or more and they all say similar things about Amazon (difficulties in phone hardware), Google (failure in Glass), bone conduction mics, mobility for Alexa, strategy to get Alexa Everywhere, etc. But something big got lost in the shuffle.
Here’s your clue—the day before the Alexa Smart Glasses was announced, Amazon released details of a Fire Tablet upgrade, with one of the key features being a way to make Alexa Handsfree. That’s right, in both the glasses and the Fire Tablet, we have Alexa implementations running on batteries.
This is a REALLY big deal! This means that Amazon has already caught up to Google in being able to implement low-power devices with its handsfree Alexa Assistant. Is this important? Yes, it is. It may be the most important battle to be waged in the Assistant wars. This is because the assistant we want is the invisible assistant that’s embedded into our bodies and our clothing. This assistant would be so small that it enables a seamless experience to augment our intelligence and capabilities without anyone even knowing. This assistant has to be low power, and handsfree Alexa is now enabled in extremely power sensitive modes. Kudos to Amazon!
May 4, 2015
I was at the Mobile Voice Conference last week and was on a keynote panel with Adam Cheyer (Siri, Viv, etc.) and Phil Gray (Interactions) with Bill Meisel moderating. One of Bills questions was about the best speech products, and of course there was a lot of banter about Siri, Cortana, and Voice Actions (or GoogleNow as it’s often referred to). When it was my turn to chime in I spoke about Amazon’s Echo, and heaped lots of praise on it. I had done a bit of testing on it before the conference but I didn’t own one. I decided to buy one from Ebay since Amazon didn’t seem to ever get around to selling me one. It arrived yesterday.
Here are some miscellaneous thoughts:
OK, Amazon… here’s my free advice (admittedly self-serving but nevertheless accurate):