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Mobile World Congress Day 1

March 3, 2015

It feels like I had a whole week’s worth of the trade show wrapped into one day! By the time mid week hits, I’ll surely be ready to head home! Here are some of the highlights from the first day of Mobile World Congress 2015:

  • First a word about Catalonia. That’s where Barcelona is…in the heart of Catalonia, a province of Spain. Don’t expect delayed meetings, inefficiencies, relaxed long lunches or anything like that. The Catalonians have the precision of Germans (to continue my gross stereotyping!), and my experience with one of the largest trade shows on the planet is that it’s going off without a hitch! I picked up my badge at the airport in a five-minute line that was well staffed and moved rapidly. I could just about walk into the show yesterday morning. The subways and trains though crowded and overheated ran extremely smoothly. Kudos to the show management for pulling off such a difficult feat!
  • I’d be remiss without mentioning the Galaxy S6. Samsung invited us to the launch and of course they continue to use Sensory in a relationship that has grown quite strong over the years.  Samsung continues to innovate with the Edge, and other products that everyone is talking about. It’s amazing how far Apple took the mantle in the first iPhone and how companies like Samsung and the Android system seem to now be leading the charge on innovation!
  • My favorite product that doesn’t feature Sensory technology that I bumped into was an electronic jump rope. They put sensors in the handles and a visual display shows across the field of the rope, kind of like those clocks that rapidly flash LED’s as the pendulum quickly moves back and forth in order to display the time. I talked with Alex Woo from Tangram and he said they were going to launch a crowdfunding campaign. I gave Alex a demo of our TrulyHandsfree with jump ropers jumping and all the show noise and of course it worked flawlessly. It would be really cool to be able to ask things like “How much time,” “How many jumps,” “What’s my heart rate,” or “How many calories burned” and so on, and the display would make voice control so much more functional!
  • We had a couple of partnership announcements here at the show, supporting both Qualcomm and Synopsys – both great partners to add to our support mix, and always nice when its customers driving our platform directions. The Qualcomm platform is interesting because it’s not their standard platform for 3rd parties to support. As far as I know they opened it up to Sensory and ONLY Sensory, and already we are seeing much interest!
  • Last night ZTE had a press party to indoctrinate Sensory and NXP into its Smart Voice Alliance. ZTE is really putting some forward thinking into the user experience and their research shows how much people want a voice interface but how dissatisfying the current state of the art actually is. Sensory’s hoping to change that! We’ll make one of our biggest announcements in history over the next month… and I’ll let you in on the secret (it’s on our website already!) We call it TrulyNatural, and it will be the highest accuracy large vocabulary embedded speech engine that the world has ever seen!

Hasta Luego!!!