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Superbowl Ads – Speech Activation Coming of Age

February 18, 2013

(…and something new from Sensory just around the corner!)

I remember watching the Superbowl last year and seeing a BMW Series 3 commercial that I thought was interesting.

It was interesting to me because they put a motion/proximity sensor under the trunk so the user could open the trunk in a hands-free manner. The commercial highlights the benefit of hands-free access when a woman walks up with her hands full of luggage and she just wiggles her foot around and the trunk pops open! Cool…except the user has to do a little one legged dance with their hands full, and as the commercial highlights (which is another reason why I found it interesting), other things can accidentally open the trunk, like a dog wagging its tail. Wouldn’t a hands-free voice trigger do a much better job? Especially an ultra-low-power implementation on a standalone processor with built in speaker verification for security…sounds like a challenge for Sensory’s TrulyHandsfree approach.

Fast forward to this year’s Superbowl, and Kia comes out with the “space babies” ad for its Sorento, and the Uvo entertainment system. Kid asks dad “where do babies come from” and dad concocts an elaborate and humorous lie.

Then after dad’s tall tale the kid says “But Jake said that babies are made when mommies and daddies…” and dad quickly interrupts the kid by saying “Uvo, play Wheels on the Bus”. The Uvo system hears dad and immediately plays the music drowning out the kid’s question. Cool commercial and nice use of voice activation to control music while driving!

Many of Sensory’s customers have told us that they don’t want to have to say the brand name as a command word, and they would really like to name their products themselves, and even better, have the products know who they are when they talk so that settings and controls can be customized to their use…Another job for Sensory’s TrulyHandsfree!

On February 19th we will announce our TrulyHandsfree 3.0 which will enable all of the voice control scenarios I have described, enabling better user experiences that are more customized and more secure!
Stay tuned for the details!