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Hey Siri what’s really in iOS8?

June 4, 2014

It was about 4 years ago that Sensory partnered with Vlingo to create a voice assistant with a special “in car” mode that would allow the user to just say “Hey Vlingo” then ask any question. This was one of the first “TrulyHandsfree” voice experiences on a mobile phone, and it was this feature that was often cited for giving Vlingo the lead in the mobile assistant wars (and helped lead to their acquisition by Nuance).

About 2 years ago Sensory introduced a few new concepts including “trigger to search” and our “deeply embedded” ultra-low power always listening (now down to under 2mW, including audio subsystem!). Motorola took advantage of these excellent approaches from Sensory and created what I most biasedly think is the best voice experience on a mobile phone. Samsung too has taken the Sensory technology and used in a number of very innovative ways going beyond mere triggers and using the same noise robust technology for what I call “sometimes always listening”. For example when the camera is open it is always listening for “shoot” “photo” “cheese” and a few other words.

So I’m curious about what Google, Microsoft, and Apple will do to push the boundaries of voice control further. Clearly all 3 like this “sometimes always on” approach, as they don’t appear to be offering the low power options that Motorola has enabled. At Apple’s WWDC there wasn’t much talk about Siri, but what they did say seemed quite similar to what Sensory and Vlingo did together 4 years ago…enable an in car mode that can be triggered by “Hey Siri” when the phone is plugged in and charging.

I don’t think that will be all…I’m looking forward to seeing what’s really in store for Siri. They have hired a lot of smart people, and I know something good is coming that will make me go back to the iPhone, but for now it’s Moto and Samsung for me!